Nothing is the New Something – Solo exhibition by Márton Gresa
Opening: Friday, October 17, 2025, 6:00 PM
Venue: Apollo Gallery, Budapest
Apollo Gallery’s upcoming exhibition, Nothing is the New Something by Márton Gresa, examines the intersections of 21st-century visual culture, consumer logic, and the value system of contemporary art.
The young painter explores the contradictions of a reality where originality has been replaced by copies, meaning by algorithms, and reality itself by simulations.
The exhibition places the role of art and the artist at its center, within a cultural context where market value often overrides aesthetic significance, and where artworks operate according to the logic of commodities. Gresa’s ironic, at times sharply critical visual language reflects on capitalist myths, the self-cancelling gestures of art, and the phenomenon in which the aesthetics of selling becomes the artwork itself.
Through coupon paintings, fictional corporate structures, and playful visual metaphors, Nothing is the New Something reveals and critiques the absurdities of the contemporary art market. Gresa’s works both caricature and expose the mechanisms of artistic production, highlighting the fragile boundary between marketing and aesthetics.
For Gresa, painting is not merely a medium but a tool of observation—a way to map contemporary society and reflect on the visual logic of digital culture. As the title suggests, Nothing is the New Something is not simply a statement but a question: what does it mean to be original, valuable, or authentic in a world where everything can be sold?
Opening speech by: Viktor Bodó, theatre and film director, actor
Curated by Renáta Gallai
Curatorial assistant: Eszter Hannya
Exhibition on view: October 17 – November 18, 2025
Venue: Apollo Gallery – 1085 Budapest, Blaha Lujza Square 1 (entrance from Stáhly Street)
